Ride Kind/Drive Kind

The Victoria Kindness Group, in partnership with BC Transit and ICBC, developed the Ride Kind/Drive Kind campaign - an initiative that recognizes the direct relationship between kindness, courtesy and road safety. Elementary students were invited to create posters depicting the importance of kindness in promoting road safety. Selected artwork and slogans were then displayed on over 210 buses and were seen by as many as 70,000 bus riders and an even greater number of auto drivers daily!

This campaign was launched in 1996 and was so successful that it was repeated in the year 2000 in conjunction with the Random Acts of Kindness Week leading up to World Kindness Day in November.

Click here for the sample Certificate of Achievement. For more information, contact Anita Wasiuta at (250) 995-5613, anita_wasiuta@bctransit.com or Roger Colwill at (250) 598-0077.

...inspiring the daily and ongoing practice of kindness for a safer and friendlier community through street campaigns...